![]() YouTube does not generally promote specific videos to the general public. Many brands stop their YouTube experience after embedding a self-produced video onto their own website. You’re also going to provide the competition with more exposure as well. ![]() You benefit by gaining more exposure with videos on the platform. These videos are often from competitors because most industries use the same core search tags for their videos. YouTube creates a section of related videos for users to see from your video listing. Con #2 - Your competition uses the same search tags You do not have full control over who shares links to your video, however, which means there will always be a certain amount of risk to assume. There are some privacy controls available in YouTube that give your videos some protection against some sharing and embedding practices. Con #1 - There is a lack of presentation control If you want your video to show up in Google search results, you should have it on YouTube. ![]() YouTube is owned by Google and Google easily and regularly indexes YouTube videos for its general search results. This allows you to better manage the flow of information that your brand generates on this platform. YouTube permits you to upload a video of virtually any length or size. Pro #3 - You do not have video length caps They also have the authority to add or remove managers.Ī manager is permitted to perform these functions as well, though they are not permitted to remove listings or handle authorised personnel on the account. Owners are authorised to add or remove listings, edit the brand information, and even respond to reviews. YouTube allows you to add different owners or managers to your account. Pro #2 - You can add managers to your brand account Their brand account process allows you to create a specific presence on the platform that can be accessed through a personalised account. You don’t need to worry about any initial expenses when creating a YouTube account. So which should you choose? We have listed the pros and cons of each below: Youtube Pro #1 - It's free to get started Making the decision of where to host your videos can be challenging The good news is that Movement integrates easily into the two most popular video sharing platforms, Vimeo and Youtube.
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